When: Wednesday, October 17th 2012

Where: Booth #532

Our nation's top small business experts have teamed up to provide one lucky small business owner with a head-to-toe makeover worth thousands of dollars. Receive free office products and custom services, including 24 one-hour consultations on a variety of topics from the most respected business authorities in the country.

The transformation will begin at the New York Business Expo and Conference, the largest business trade show in the Northeast, and will continue well after the event. A runner up will also be chosen and will receive a library of books as well as business resources from participating business experts.

A grand prize worth up to 30,000

  • A new "look" by an expert stylist
  • Professional makeup consultation
  • Portrait shot by professional photographer Heather Swanson ($800 value)
  • $1,000 worth of Cojourneo courses to help grow your small business
  • Verizon Wi-Fi JETPACK so that you are able to work on the go
  • EPSON WorkForce® Pro C Series multifunction printer | EPSON PowerLite® 1761W multimedia projector | EPSON WorkForce® Pro GT-S55 document scanner
  • Your own promotional video produced by The Applegate Group
  • 2 complimentary tickets to the 2012 Small Business Influencer AWARDS GALA
  • Small library of the top "how-to" small business books in the country
  • 24 HOURS of 1-on-1 CONSULTATIONS with national business experts
    [1-hour consulting sessions from topics ranging from tax planning to social media]

So ENTER TO WIN today and let us help you revive yourself and your business. Winner will be contacted by October 15th via email.


Business owners can apply for the business contest during the New York Business Expo & Conference registration process.

Below are the official rules of the 24-Hour Small Biz Makeover Contest brought to you by The Applegate Group, Event Management and The Applegate Group. By entering this contest, you agree to abide by all the following rules:


Entrants must register / entered by 11:59 PM on October 8, 2012 to be eligible to win.


No purchase or payment is necessary to enter to win. The contest is open to those 21 years of age or older at the time of entry who resides in the continental United States. Winner must be the owner of their business. The company must have been in business for 2+ years and have an active website as well as social media platform(s). The business contest is void where prohibited by law, or where the registration, or filing requirements of any state or local jurisdiction have not been complied with.


Committee will select two nominees for a follow-up interview. Finalists are required to participate in a 30-minute interview via Skype. Interview must be conducted between October 9th - October 14th 2012. Both finalists must be present at the New York Business Expo and Conference on October 17th 2012 from 11:00 AM - 5:30 PM to redeem assigned prizes.


The Applegate Group will announce the first and second-place winners on October 15, 2012 by notifying them using the email address provided when they registered. This is a subjective selection process conducted by the principals of Event Management and The Applegate Group.


The winners will each receive their prize(s) free of any cost and any shipping/delivery charges, however, assembly may be required. Any costs related to product activations or monthly use (i.e. Verizon Wi-Fi JETPACK) is the sole responsibility of the winner. The prize(s) will be sent to the address of the winner's choosing. The prize(s) may not be exchanged, traded, or redeemed for cash and is not transferable to other parties. Any taxes on the value of the product are the sole responsibility of the winner. Any prizes not redeemed on-site during the New York Business Expo and Conference will be provided based on the winner's availability or schedule between October 18th - November 30th.


By entering this contest, entrants agree to allow The Applegate Group to use all submissions, including photos and descriptions, in future promotions, emails and other marketing initiatives except where prohibited by law.

Meet the Experts

Jane Applegate, Executive Producer,

2-Hours - Video Production Consultation

John D'Aquila, Partner at D'Aquila & Company,LLP,

1-Hour - Tax Planning Session

Arielle Davis,, Makeup Artist

2-Hours - Professional Hair & Makeup Makeover

Diane DiResta,, CEO of DiResta Communications,

1-Hour - Presentation Consultation

Melinda Emerson, Small Biz Lady,

1-Hour - Social Media Consultation

Dorthe Enger - Co-Founder, The Fabulous Female Network

1-Hour - Styling Consultation

Cliff Ennico, Small Business Legal and Tax Expert

1-Hour - Legal Consultation

Dawn Fotopulos, - Founder and President of

1-Hour - Cash Flow Consultation

Sarina Jain, Founder and Creator of the Masala Bhangra Work

2-Hours - Fitness Consultation & Class

Rieva Lesonsky, - CEO Grow Biz Media,

1-Hour - Management Consultation

Nancy Michaels,

2-Hours - Marketing Consultation

Barry Moltz, - Getting Small Business Unstuck

1-Hour - Consultation on How to Get Your Business Unstuck

Robb Patterson, Business Development Manager, Progressive Computing,

1-Hour - Microsoft Partner Consultation

Ramon Ray, - Technology Evangelist,

1-Hour - Tech Advising

Julia Reich, Principal & Creative Director, Julia Reich Design

1-Hour - Branding and Design Consultation

Beth Silver, - Marketing Director, Doubet Consulting

2-Hours - PR Consultation

Steve Strauss, USA Today small business columnist and founder of

1-Hour - Business Management & Operations Consultation

Heather Swanson, - Heather's Photography,

1-Hour - PR Consultation